UpCircle’s natural Hair Serum is a lightweight, silicone-free formula designed to hydrate, protect, and smooth every strand. It combines sustainably sourced upcycled baobab extract and fermented organic rice water with scientifically backed active ingredients to deliver vibrant, silky, and healthy-looking hair.

This advanced formula includes a natural alternative to traditional silicones, blending mushroom extract, hyaluronic acid, and fructose to lock in moisture without weighing hair down.

Baobab extract, sourced from African baobab seeds, offers 5-in-1 anti-aging hair care benefits—supporting repair, strength, UV protection, moisture retention, and nourishment. Just like the baobab tree stores water in dry climates, this ingredient helps maintain hydration and resilience in hair.

Inspired by centuries-old Asian beauty rituals, the upcycled rice water—sourced from crushed rice in Italy—acts as a powerful hydration booster, promoting shinier, stronger strands.

Suitable for all hair types, this innovative serum supports sustainability without compromising on performance.