This refillable shampoo crème is a hybrid between liquid and solid shampoo, designed to last up to three times longer than traditional liquid shampoos.

Its highly concentrated formula delivers triple the number of washes compared to standard liquid shampoos, with significantly less waste than a typical shampoo bar. Unlike bars that often leave unusable slithers behind, this innovative format ensures maximum use with minimal waste—making it a game-changer for sustainable hair care routines.

Formulated to suit all hair types, including afro/textured, colour-treated, dry, and oily hair, this vegan shampoo is exceptionally gentle on hair, skin, and eyes. It performs effectively in both soft and hard water environments.

Recognized for its performance and inclusivity, this shampoo crème received the "Best Shampoo for Textured/Afro Hair" award at the Top Santé Hair Awards 2023. It has been featured in notable publications such as The Telegraph, Natural Products News, Black Beauty & Hair, Woman’s Own, and Your London—with The Telegraph calling it “a revelation.”

Made with upcycled pink berries from the fragrance industry, this shampoo soothes the scalp and helps strengthen hair—aligning with UpCircle’s mission to create uplifting, sustainable beauty products.